The secrets of Bulgari watch design

The illustrious jeweller has developed a distinctive style for its watch collections. Rooted in pure lines and a rationalistic approach, it is no less joyful and convivial, like the Italians themselves.

The design of a Bulgari watch doesn’t lend itself easily to words; it is meant to be savoured. Defining a style that has made its mark ever since the Bvlgari Bvlgari made its debut in 1977 is therefore a delicate task, to say the least. Fortunately, Fabrizio Buonamassa, who heads the Cheap  Replica Watches Online Store design department, is able to explain the finer points of this house style, namely a studied blend of rational thinking, pure forms, consideration for the manufacturing process, a contemporary spirit and a dash of Italian irony.

“At Bulgari, watch design is governed by the same principles as Italian industrial design. Form follows function, with no decorative elements. In this respect, we can compare it to Germany’s Bauhaus movement. Precision and rationality are two of the cardinal values that help shape each of our  Best Breitling Replica Watches designs. Every aspect must be useful, functional and as simple as possible. Architecture provides endless inspiration. Playing around with volumes and solid shapes generates new forms. When we apply this to watchmaking, we work within the framework imposed by the manufacturing process. More specifically, we stay true to the raw shapes of the pieces as they come out of production. The “gas pipe” Tubogas bracelet is one example. Its form is virtually unchanged after manufacturing.”

Contemporary by essence

Of course, Fabrizio Buonamassa looks to Bulgari’s identity for inspiration, including its expertise in coloured stones and its heritage as a jeweller. But that is as far as it goes. “Vintage is hugely popular today, but it doesn’t interest us. On the contrary, a Bulgari watch must fit with its era. It must satisfy customers’ needs and reflect the brand’s tastes. Our watches are therefore contemporary by essence. My role as a designer isn’t just about sketching products; I have to feel what it is the public wants and needs, even when this isn’t immediately evident. This can be a different way to use an object, as with the Bvlgari Catene and its chain bracelet. Or a new way to wear a watch.” Mixing and matching eras shouldn’t be ruled out either; on the contrary. The Commedia Dell’Arte, for example, unveiled in 2013, encloses a traditional cloisonné enamel dial in a technically sophisticated, futuristic case.

Technique is often pushed to its furthest limits in order to achieve the ideal design, as Fabrizio Buonamassa explains: “Bulgari has a thirst for challenge. We spare no effort in fashioning parts until we obtain the degree of subtlety and the style we require. Achieving precision in the watch’s exterior is equally as demanding in terms of expertise as the making of a grande complication. The Bvlgari Octo Finissimo Tourbillon is a case in point, with its 1.95mm-high calibre.” For the designer, however, the emotion that radiates from a Bulgari watch also springs from the touch of irony that he is quick to defend: “Italian culture is discernable in every Replica Rolex  Watches for Sale. We like to strip away the extraneous, but always with a smile and conviviality. In a word, we’re serious with humour. This is what makes Italian charm, and what our watches must project so as to spark that unique emotion behind each acquisition of a luxury product.”

Strengthening of Swiss made label for the watch industry well under way

The Swiss made label for the watch industry will be strengthened by the introduction of a minimum rate of Swiss value of 60% and by the requirement that technical development must be carried out in Switzerland. A decisive step has been taken in finalising the project and the Swiss made label will be very significantly strengthened as a result, in the interest of consumers and of Switzerland’s industrial fabric.

At its board meeting of 17 December 2014, the Federation of the Swiss Watch Industry FH outlined the principles governing revision of the Swiss made ordinance (ordinance regulating the use of the name “Swiss” for watches of 1971). At present, in order to be Swiss, a Cheap Replica Watches UK  must satisfy the following three conditions: be equipped with a Swiss movement, and be assembled and inspected by the manufacturer in Switzerland. Two other criteria will be added to the above, namely the introduction of a minimum rate of Swiss value of 60% for the movement and the watch, and the obligation to carry out technical development in Switzerland.

Introduction of the rate of 60% is logical and necessary. The FH has lobbied intensely, in the context of the revision of the law on trademarks (Swissness bill), to ensure that industrial products should be subject to a minimum rate of 60% rather than 50% only. Parliament concurred with this view in June 2013 and it is now expected that the Swiss made ordinance will be adapted accordingly. The Special Swiss Watches Online  rate of 80% for mechanical products was rejected. Following intense discussions, Federal Administration departments felt that it could run contrary to international agreements which are binding on Switzerland. The FH wishes to see the Swiss made label strengthened, but in compliance with existing agreements.

The stipulation that technical development must be carried out in Switzerland, in particular design work and prototyping, has been introduced to comply with the new requirement of the law on trademarks, whereby Swiss made must correspond to the place where the activity which gave the product its characteristics was carried out. Since  Quality Replica Watches  are an adroit blend of the technical and aesthetic, it follows that design work and prototyping do indeed confer the characteristics of the Swiss product.

It should be remembered that the FH adopted a draft revision back in 2007, but had to wait for the conclusion of parliamentary proceedings devoted to the Swissness bill, in June 2013, before formally commencing a revision of the Swiss made ordinance. It is expected that all ordinances relating to the Swissness bill will be adopted by the Federal Council at the end of 2015 and that they will enter into force on 1st January 2017.

The future Swiss made label for the watch industry in brief:  

• Minimum 60% Swiss value for the movement
Assembly and final inspection of the movement carried out in Switzerland
• Minimum 60% Swiss value for the watch, which must also incorporate a Swiss movement
• Assembly and final inspection of the watch carried out in Switzerland
• Technical development of the movement and watch carried out in Switzerland